Centah Inc. Privacy Policy

This website is owned and operated by Centah Inc. This Privacy Policy was last reviewed and updated in September 2022.

Your privacy is very important to us, and we are committed to ensuring that your privacy is respected and protected while visiting this site. As part of this commitment, we have prepared this Privacy Statement to explain the manner in which Centah and its affiliated Companies (“Centah”), collect, use, disclose, protect and otherwise treat the personal information of consumers. Centah will not sell, distribute, barter or transfer any of your personally identifiable information to companies, organizations or any other parties outside of Centah without your permission. This is outlined in more detail in the sections below. The use of personal information shall be in accordance with this Privacy Statement or as required by law.

Our privacy policy has been designed to help you understand the type of personal information we gather and how we collect, use and safeguard it. Our policy reflects the commitment we make to you to take commercially-reasonable steps to protect the privacy and confidentiality of the personal information you entrust to Centah. Our Privacy Policy will continuously be reviewed, assessed and updated to reflect new emerging technologies, business practices, procedures and client needs. We reserve the right to alter our privacy policies and will post any alterations to these policy principles on our web site in a timely manner.

We will obtain your express consent before using or disclosing your personal information for any purposes not identified in this policy.

1. Collection and Use of Your Personal Information:

The personal information we collect about you comes primarily from the information that you provide to us during the course of your relationship with us. We may also collect information about your transactions and experiences with us relating to your use of our website and/or the purchase of our installation products or services. Specifically, we collect personal information when you:

  • inquire or purchase one of our installation services;
  • in certain circumstances, inquire about lending services provided by our affiliate, FinanceIt Canada Inc. (“Financeit”);
  • purchase, return, or exchange products;
  • contact our customer service department with an enquiry or suggestion register to participate in an online forum or community;
  • submit content to one of our on-line services;
  • enter into a contest or sweepstakes; or
  • respond to one of our polls or surveys.

You are able to visit many areas of our website without providing us with any personal information,  and you are not required to supply any personal information that we request. However, your failure to do so may result in our being unable to provide products and services to you.

Information we collect from you:

Centah collects personal information for the following purposes:

  • to provide products and services to clients;
  • to confirm the identity of existing clients;
  • to determine the suitability of products or services for an individual or the eligibility of an individual for products and services;
  • to set up and manage Centah’s products and services offered by approved dealers that meet an individual’s home improvement project needs;
  • to offer products and services to meet those needs;
  • to provide ongoing service; and
  • to meet legal and regulatory requirements

Centah (and its affiliates, as applicable) will retain the collected information for as long as necessary to fulfill our identified purpose. In some instances, we may be able to purge your personal information from the Centah system, however, should you purchase an installation service from us or one of our authorized Dealers, your personal information may not be able to be purged.

Information we collect automatically:

We automatically collect information about you when you access or do business with us through our website, call center or at an in-store kiosk. For example, we collect:

  • Purchase Information. When you make a purchase or return, we collect information about the transaction. This may include product details, purchase price, date, and location that the service was provided. It may also include account notes about the transaction.
  • Device Information. We collect information about the computer or mobile device you use to access our Services.
  • Location Information. We may collect or infer information about your general location when you access or use the services or other geolocation functionality on your device. If you enable location services on your device, we collect more precise geolocation information.
  • Call recordings. We record and store telephone calls and chat transcripts for a period of time when you interact with our customer or technical support personnel.
  • Email communications: We maintain copies of all emails sent to our customer service team.
  • Location Information: We may receive information about your location and your mobile device, including a unique identifier for your device. In addition, in some instances, location information can be derived from your IP address or through your wi-fi connection. You can change whether or you share specific geo-location information in your device settings; however, some features on the website may not function properly without this information.

In addition, we may collect data regarding your use of the Site directly or through our service providers using cookies (see our Cookie policy below), web beacons, page tags, pixels or similar tools that are set when you visit the Site or when you view an advertisement that we have placed on another site (“Clickstream Data”). Clickstream Data may include computer and connection information such as statistics on your page views, pathways to and from the website, referral URL, ad data, IP address (which can be used to derive the location of your device), device identifiers, the type of operating system and browser you use, and other device settings. Clickstream Data also may include your browsing history, transaction history and other information that may be aggregated and/or de-identified. Clickstream Data helps us suggest products or service offerings that may be of interest to you. This information may be used by us (or third parties on our behalf) for the purposes described in this Privacy Policy or for other business purposes as permitted by law.

Product Purchases:

When you purchase installation products and/or services offered through our web site, call center or at an in-store kiosk, we collect your name, address and contact information such as phone and email. We may also collect information about your home and/or your home installation service need.. We use this information to process your purchase(s), to better assist you when you visit or contact us in the future, as well as to improve our product and service offerings. We also provide your information to a home improvement service provider (“Dealers”) in your area to provide a quotation, product or service to you, as you have requested, and to the retailer (“Retailers”) through which you came to be aware of our products and services.

When you return or request a refund for one of our services, you may be asked to provide certain information, including your name, e- mail address, residential address and phone number. We collect and use this information for fraud prevention purposes, and to process your request.

Customer Service:

When you call one of our customer service representatives, or e-mail us with an enquiry or question, you may be asked for information that identifies you, such as your name, address and telephone number, to help us promptly deal with your enquiry. We will retain this information to assist you in the future. We may also use your feedback, suggestions and enquiries to monitor and/or improve our services, publications, product offerings, and our web sites.

Website Information:

Generally, you can visit our web sites without telling us who you are or providing us with any personal information. We collect the IP (Internet protocol) addresses of all visitors to our web sites and clickstream and other related information such as page requests, browser type, operating system and average time spent on our websites. We use this information to monitor and improve our web sites.

Promotions or Surveys:

When you enter any contest or sweepstakes (“promotion”) or participate in a survey or poll (“survey”) that we may make available, we may ask you to provide your name, address, phone number and e-mail address. We use the information we collect on promotion entry forms to administer your participation in the promotions, so that we can contact you if you are a prize winner, and for other purposes stated on the entry form. Our surveys may ask for opinions on various issues and may be sponsored by our advertisers and partners. Most information obtained through surveys is aggregated and used internally. We may share survey information with advertisers and marketing partners in an aggregated, non- personally identifiable form. In the event personal information is requested as part of a survey, such personal information is never provided to unaffiliated third parties without your consent. Contests may be co-sponsored by other companies with their own privacy policies. You should always read the entry form and contest rules before entering.


To enhance your experience on our web site, many of our web pages use “cookies”. Cookies are small text files that we place in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personal information unless you choose to provide this information to us by, for example, registering at one of our sites. Once you choose to provide a web page with personal information, this information may be linked to the data stored in the cookie. A cookie is like an identification card. It is unique to your computer and can only be read by the server that gave it to you.

Cookies and web server logs are used to collect information in aggregate so that it is not identifiable to any specific user. This information is used to improve your experience as a user on our sites, to improve the content of our web pages, to monitor the activity of our advertisements, to monitor traffic to and from our web sites, to customize the content and/or layout of our pages for each individual visitor and for purposes of internal review. The information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our web site, the web sites visited just before and just after our web site, browser information and your computer’s IP address.(IP stands for Internet Protocol. This address is a unique string of numbers that identifies a computer on the Internet. All resources on the Internet must have an IP address.) This information is collected on an aggregate basis, meaning that none of this information is associated with you as an individual. It may be shared with other organizations but only in aggregate and/or statistical form. It is very important to note that companies placing advertising on our sites have the ability to assign cookies to you in a process that Centah does not control.

Most browsers automatically accept cookies. You can set your browser option so that you will not receive cookies and you can also delete existing cookies from your browser. You may find that some parts of the site will not function properly if you have refused cookies.

Web Beacons:

Our web site may also use small pieces of software code called “web beacons” or “clear gifs” to collect anonymous and aggregate advertising information, such as counting page views, promotion views, or advertising responses. A web beacon is an electronic image called a single-pixel or clear GIF. Web

beacons can recognize certain types of information, such as a user’s cookie number, time and date of a page view and description of the page where the web beacon is placed. You may render some web beacons unusable if you choose to reject their associated cookies. These web beacons may be used to deliver cookies that conform to our cookie policy above.

We, and many of the third-party advertisers that place tracking tools on the Site, are members of the Interactive Advertising Bureau’s Self-Regulatory Program for Online Behavioral Advertising.  Some of our ads that are displayed on third-party websites will feature an Ad-Choices icon inside the ad. Clicking on the Ad Choices icon inside the ad will provide you with an opportunity to opt out of interest-based advertising by the third parties that participate in the program. In addition, you can learn more about the options available to limit these third parties’ collection and use of your information by visiting our opt-out page and the websites for the Network Advertising Initiative and the Digital Advertising Alliance, as well as the webpages for Facebook’s ad preferences tool and privacy policy.

If you choose to opt-out, a cookie will be placed on your browser or device indicating your decision. This cookie is specific to a particular device and browser, so if you use different browsers or devices, you will need to opt-out on each. In addition, because the opt-out is facilitated via cookies, if you clear your cookies you will need to opt-out again.

Additional Technology

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), on the Site. Google Analytics uses cookies or other tracking technologies to help us analyze how users interact with and use the Site, compile reports on the Site’s activity and provide other services related to Site activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a return visitor and any referring website. The Site does not use Google Analytics to gather information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google, click https://www.google.com/policies/privacy/partners/.

In addition to Google Analytics, we use the Google Maps API to help pre-fill in address information.  To learn more about Google’s privacy practices, click http://www.google.com/policies/privacy.

II. Disclosure of Personal Information:

We will not disclose, rent, sell or otherwise transfer your personal information to a non-affiliated third party without your consent, except as set out in this Privacy Statement or as may be permitted by law.

Third party processors and agents:

Certain personal information must be transferred to our retail clients and third party home improvement service providers for the purposes of processing your product or service request or arranging delivery of your service or product that you may have requested/ordered. We may also transfer certain personal information among our family of companies to market products and services to you, either directly through Centah or through one of our subsidiaries or affiliates. Centah will obtain your consent before using or disclosing personal information for this purpose. We may also transfer (or otherwise make available) your personal information to third parties who administer our contests and prize redemptions, or who provide circulation audit and other services on our behalf. We may store and process personal information in North America in which we (or any of our affiliates, subsidiaries or agents) maintain facilities. All of our Dealers, Retailers and service providers are required to maintain the confidentiality and security of your personal information and to use it only in compliance with applicable data privacy laws, and are prohibited from using or disclosing your personal information for any purpose other than providing the services on our behalf or as otherwise required by applicable law.

Further, certain personal information may be provided to our affiliate, Financeit, where a customer expressly consents to such provision as part of an application to prequalify for financing. Information shared with Financeit shall be collected and retained in keeping with applicable laws and Financeit’s own Privacy Policy.

Sale of Business:

We reserve the right to transfer any personal information we have about you in the event of an acquisition, sale or merger with or to a third party or upon a sale or transfer of all or a portion of our business or assets to a third party acquirer, or an affiliated company.


We may provide your personal information in response to a search warrant or other legally valid enquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by law. We may also disclose personal information to assist us in collecting any debt owed by you, or otherwise where necessary for the establishment, exercise or in defense of legal claims.

Secondary Marketing:

From time to time we may obtain your permission to send you marketing information about our products and service offerings or those of our marketing partners and/or Retailers. We may combine personal information we received from you with publicly available outside records to enhance our ability to market products and services that may be of interest to you.

If you are an online registrant:

You will have been asked at the time of your registration if you wish to receive messages from our advertising and promotional partners. If you indicated that you did, you will receive such messages. If at any time you wish to stop receiving these messages, simply click the “unsubscribe” link on the email and follow the instructions and you will be removed from the distribution list.

Third party Websites and Advertisers:

Our websites may provide links to third party websites. The inclusion of any link does not imply our endorsement of any other company, its websites, or its products and/or services. These linked websites have separate and independent privacy policies, which we recommend that you read carefully. We have no control over such websites and therefore have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use, disclose or otherwise treat your personal information.

Our websites may use reputable third parties to present or serve the advertisements that you may see at its web pages and to conduct research about these advertisements. This Privacy Statement does not cover any use of personal information that such third parties may have collected from you or the methods used by the third-parties to collect that information (e.g., cookies, web beacons and clear gifs).

III. Security of Personal Information:

Although we take appropriate measures to safeguard the personal information in our custody and control, we are unable to guarantee with 100% certainty that your personal information will never be disclosed or accessed in a manner that is inconsistent with this Privacy Statement. We have implemented measures in an effort to maintain the confidentiality of all personal information in our custody and control, including only providing access to personal information to employees and authorized service providers who require such information for the purposes described in this Privacy

Statement. We maintain administrative, technical and physical safeguards in an effort to protect against unauthorized access, use, modification and disclosure of personal information in our custody and control.

To provide you with an increased level of security online, access to your personal information on our websites may be protected with a password you select. We strongly recommend that you do not disclose your password to anyone, and that your password be changed every few months. We will never ask you for your password in any unsolicited communication. Centah will take all commercially- reasonable efforts to ensure that information is used responsibly and only for its intended purpose.

IV. Accessing and Correcting your Personal Information:

If you wish to access the personal information we have about you, or to correct factual errors in our records, please contact us as set out in the “How to Contact Us” section below. California residents should note the specific rights available to them with regard to access and deletion of their personal information below.

In order to further protect your privacy, we will take reasonable steps to help verify your identity before granting access or making any corrections.

You agree to promptly notify us if there are any changes to your personal information by updating your account using the points of contact listed in the “How to Contact Us section” below.

V. Do Not Track Signals

Your browser or device may include Do Not Track functionality. The Site is not built to respond to Do Not Track signals. That means that, even if your browser is set to “Do Not Track,” our information collection and disclosure practices (including the choices that we provide to customers) will continue to operate as described in this Online Privacy Policy.

VI. 11. Do Not Call Policy

Centah does not place marketing telephone calls to numbers appearing on a state or federal do not call list (unless permitted by applicable law) or to the number of a person who has requested not to receive telemarketing calls made by or on behalf of Centah. If you ask not to receive telemarketing calls from us, you will be placed on our internally-maintained do not call list and will not be called during any future telemarketing campaigns. Any request to be placed on our internally-maintained do not call list will be processed within a reasonable amount of time, not to exceed 30 days. Centah employees involved in Centah’s telemarketing campaigns receive training on how to use our internally-maintained do not call list, and how to document, process and honor requests to be placed on our internally-maintained do not call list. It is our policy to honor a do not call request for five (5) years from the time the request is made. However, some states have “Do Not Call” laws that require us to honor such a request for a longer period of time, and it is our policy to comply with those laws when applicable. Subject to applicable law, if you communicate with us by telephone, we may monitor or record the call. We reserve the right to revise this Do Not Call Policy.

VII. Changes to this Privacy Statement:

This Privacy Statement may be updated periodically to reflect changes to our personal information practices. The revised Privacy Statement will be posted on this website. We will treat your personal information in accordance with the privacy statement in place at the time of collection of such information, or as you otherwise consent.

VIII. California Privacy Rights

If you are a California resident, you have the right to make the following requests with respect to your personal information under the California Consumer Privacy Act (“CCPA”):

  • Access: You have the right to request that we disclose to you the personal information we have collected, used, disclosed or sold about you in the previous year.
  • Deletion: You have the right to request that we delete your personal information, subject to certain exceptions. If you purchased a product or service from us, we must retain personal information to continue to service your purchase, to comply with applicable laws and regulations and other permissible purposes. That means we may not be able to delete your personal information.
  • Right of Opt-Out: You have the right to request to opt-out from future “sales” of your personal information. We let advertising and analytics companies collect IP addresses, and cookie IDs through our sites and apps when you use our products or services. We also disclose personal information to the third-party dealers that provide the home improvement products and services that we sell to our customers. You can request that we do not “sell” your personal information to other companies as defined under the CCPA. Note that we may continue to share some personal information with our dealers and retail partners that do not constitute “sales” to help us ensure services are working correctly, providing aggregate statistics and analytics, improving when and where you may see ads, and/or reducing ad fraud. Any opt out choices you make will only apply to the specific email address that you provide when making the request.

We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests. Finally, you have a right to not be discriminated against for exercising rights set out in the CCPA.

To submit a request respecting your personal information under the CCPA, please complete the Personal Information Request Form found here.

IX. How to Contact Us:

Feel free to contact our Customer Service department at any time if

  • you have any questions or enquiries about this Privacy Statement,
  • you wish to withdraw your name from an e-mail or other marketing list;
  • you wish to access and/or correct your personal information,
  • you have a complaint about the manner in which we treat your personal information.
  • Please contact us or send us correspondence at the following address.

Centah Inc. Customer Service
8 Spadina Ave, Suite 2400,
Toronto, ON M5V 0S8
phone: (905) 761-5429
email: contactform@centah.com