15 Years of Trust. One Platform. Proven at Scale.
Centah helps managed service networks, private equity groups, and the contractors within them get complete job visibility from lead generation to installation.
We started with the gap most home service networks aren’t able to close: the data, the leads, and the performance visibility that slips through the cracks when programs operate at scale. It’s what we’re built to solve. From distributing leads to closing jobs, our platform organizes your process, prompts the next move, and keeps everything running so your team can focus on the work that actually grows the business.
Whether you’re losing visibility after lead distribution, managing fragmentation across a portfolio of acquisitions, or leaving revenue on the table because your network isn’t operating as one, Centah has the experience, the team, and the technology to solve the hard operational challenges that come with growth. We’ve been doing it for some of the largest home services programs in North America, processing over one million leads a year and supporting more than $2 billion in completed projects.
We’re proud of that track record. And we’re just getting started.
Meet our Team
Greg brings over 30 years of leadership experience in the Home Improvement Industry, with deep expertise in the “do it for me” segment that few can match. He oversees the organization’s strategic direction, guiding long-term growth and profitability as the platform serves national retailers, manufacturers, and service providers. With a proven track record of managing full P&L and consistently exceeding targets, he blends strategic vision with hands-on operational leadership, earning a reputation as a trusted advisor to a diverse client base.
Driven by a genuine passion for innovation, he works closely with the product team to ensure Centah’s lead and workflow management systems stay ahead of market trends and continue to deliver a meaningful competitive edge for its partners.
The throughline of his career has been a talent for scaling organizations and unlocking new avenues for growth. As National Director at RONA, he transformed the Installed Sales and Services segment from a niche division into a major revenue driver. Earlier, as a Store Manager, he earned the “Leader of the Year” award for two consecutive years, an honor nominated by regional leadership and selected by the senior executive team. Before joining Centah, he served as VP and General Manager at Burlington Merchandising and Fixtures, where he doubled production capacity and expanded the company’s footprint into the United States.
At the heart of his leadership philosophy is a commitment to cultivating cultures where accountability, collaboration, and a genuine obsession with the customer are simply how things get done.
Natalie sits at the intersection of technology, business strategy, and user experience. Currently responsible for scaling Centah’s product suite to meet the evolving demands of retailers and service providers, she ensures the platform remains a market leader supporting some of the largest retailers in complex Home Services workflow lead management. She brings a unique level of discipline and resilience to her work, navigating the fast-paced shifts of the software industry with a genuine commitment to long-term excellence and operational stability.
Known for transforming intricate operational challenges into intuitive, scalable product experiences, her career has been shaped by a builder’s mindset. Having worked across every area of the product lifecycle, including development, design, and product management, before moving into leadership, she has developed a rare ability to bridge technical constraints and business goals, ensuring that every roadmap item is both feasible and meaningful.
Deeply invested in the people and products she champions, she builds high-performing teams that bring together design thinking, technical depth, and customer empathy. She fosters a culture of resilient innovation, empowering her teams to iterate with confidence while maintaining the care and discipline required to ship enterprise-grade products that drive lasting growth.
Jim brings over 25 years of experience leading high-performance customer service organizations, with a career built around delivering exceptional customer experiences and developing the operational teams that make them possible. Based in Fort Lauderdale, Florida, he has spent his career at the intersection of operational excellence and people-first leadership.
Known for creating structure in fast-paced environments without losing sight of the people involved, his leadership style centers on clarity, accountability, and genuine collaboration. He has deep expertise across contact center operations, including workforce management, process improvement, and cross-functional coordination, with a particular talent for identifying friction points in service delivery and implementing practical solutions that move the needle on both efficiency and satisfaction.
As comfortable analyzing performance metrics as he is mentoring frontline teams, he brings a calm, organized presence to complex and demanding environments. He takes real pride in building cultures where employees are set up to grow and customers are set up to succeed.
Kris brings a rare combination of ground-level industry experience and technical depth that is genuinely difficult to find in one person. A career that began on residential construction sites and wound through retail buying and institutional sales has given him an insider’s understanding of the home services industry from nearly every angle, as a builder, a retailer, and ultimately a technologist.
Driven by a desire to bring actionable intelligence to a fragmented industry, he formalized his technical expertise by earning a Data Science diploma from BrainStation. He joined Centah as its first data science hire, where he architected the company’s analytics stack, built out a world-class team, and developed the business intelligence tools that continue to power the platform today.
Now focused on growth, he leads Centah’s go-to-market activities, bringing the same analytical rigour and industry empathy to the sales side of the business. His ongoing involvement in real estate, having developed multiple purpose-built rental projects, keeps him closely connected to the industry dynamics that shape the work he does every day.
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